Who We Are
James Furniss is a seasoned commercial broker with over 15 years’ experience and recognises and values the trust his clients place in him and strives every day to exceed their expectations.
James works with businesses of all sizes, from start-ups to £50m-plus turnover PLC’s. Unlike many intermediaries he invests a great deal of time at the outset, making sure he fully understands the issues to find the appropriate solution.
Commercial finance is an extremely complicated subject. Unlike elements of personal finance which have neatly defined rates and criteria, commercial finance is much more tailored and requires a vast degree of skill and expertise to find the right deal.
The key to success and a proud ethos at Principle Finance is understanding the need to build relationships, not only with our clients but also with fellow brokers and that solid communication is key to a strong working relationship, along with quality business delivery.