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Principle Finance has been set up to offer commercial finance, complementing its sister company Principle Mortgages, which focuses on the residential mortgage market.

Experienced Commercial Financier, James Furniss, has joined to head up the new venture, which will offer easy access to a wide range of funding solutions, such as Development Finance, Commercial Mortgages, Bridging Loans, Invoice Finance, Asset Finance and a range of business and personal finance options.

James Furniss, Head of Principle Finance comments: “The opportunity to set up Principle Finance is something that really appeals to me. I have worked as a commercial broker for over 15 years, working with businesses of all sizes, from start-ups to £50m plus turnover PLCs.

“Unlike elements of personal finance that have neatly defined rates and criteria, Commercial Finance can be a complicated subject requiring a more tailored approach, so the knowledge and relationships we can bring to the table will be of benefit to businesses throughout the region. It’s an exciting time, and I’m really looking forward to getting started.”

The full offering from Principle Finance is available at www.principlecf.co.uk